Discover the Journey Behind Veo Strips

The Story of Innovation and Sweat Management

The Veo Story

Veo Started as an idea hatched on a long, sweaty climb up the Flume mountain trail near Lake Tahoe.
With sweat and sunscreen running into his eyes, Jim Shapiro is a medical device venture capitalist and founder of Veo thought there had to be a solution.

After trying nearly everything under the sun, headbands, hats, and skull caps, Jim decided to see if he could come up with something that really worked. Relying on his experience and connections in the medical device space, he researched the physiologic element of the problem: we know sweat serves an important function, so how can we preserve that function while eliminating the negative impact on vision? It rapidly became clear that current products not only fail to solve the problem, but they also create additional ones by trapping heat and creating an absorbent reservoir that ultimately saturates and drips.

A solution that would complement physiology, not fight it, was needed. Leaving skin uncovered and allowing sweat to evaporate from its surface, while preventing the remainder from getting where you don’t want it, led to the design of the Veo Sweat Diverting Strip.

Harking back to medical device design principles, we identified the criteria Veo would have to satisfy, and these guided our development process. It had to be comfortable to wear, positionable for maximum sweat capture, unlimited in capacity, and non-heat trapping. Several years of experimentation with different materials, adhesives, configurations and manufacturing processes led to our current product.

Today, professional cyclists, serious endurance athletes and sweaty weekend warriors have discovered Veo Strips as a terrific way to keep sweat out of their eyes in training and races. Hot hill climbs, time trials, spin classes, and long rows are just a few of the places athletes are using the Veo Strip.

Experience the Veo Difference

Don’t let sweat hold you back. Discover the difference Veo Strips can make in your athletic performance. Join the ranks of professional cyclists and endurance athletes who trust Veo Strips to keep their vision clear and their focus sharp. Click the button below to get started and elevate your game today!

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1% of all Buzzgear’s profits to the charity, Distance for Difference – D4D. Read about them here

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